Description: UGC ads are the closest to classical ad you would run on social media using a hook, a body and CTA.

Brand goal: Increase ad conversions using real-life usage experience or face.

Used for paid ads on social media.

Description: Share how-to's and best practices for your product.

Brand goal: Educate and entertain potential customers while showing how to use product.

Used for organic or paid social media.

Description: Showcase the product in key use cases by demonstrating it in practice.

Brand goal: Highlight benefits and useful knowledge of product.

Used for organic or paid social media.

Description: Testimonials create trust with potential costumers and brand audience using real-life usage reviews. First-impressions, reviews of usage over x weeks etc.

Brand goal: Building trust with target costumers and creating brand credibility.

Used for organic or paid social media.

Description: Videos organically incorporating product into routines, habits or lifestyle with casual product placement.

Brand goal: Showing everyday value and use of product. Organic indirect promotion.

Used for organic or paid social media.

Description: Receiving and opening the product, potentially setting up for usage.

Brand Goal: Entertain audience and make them want to experience the product themselves.

Used for organic or paid social media.

Trends or trending audios are a funny, quick and easy way to casually promote your brand or product.

Used for organic or paid social media.